Created by Heineken International, Thirst is a ground-breaking, global, dance-music tour that mixes big name DJ's with the best local talent discovered via a worldwide search.
I was commissioned to design and art direct the campaign look and feel for the 32 markets over a 4 year period. Each identity I designed was used across POS, merchandise, advertising and event collateral. An online style-guide intranet site was designed and built so that each market could download the relevant assets needed to create and tailor both local and national campaigns.